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Wednesday, July 6, 2011

Japan's 'Super Cool Biz' Concept Saves Energy After Quake (ContributorNetwork)

TOKYO -- Since the earthquake and subsequent tsunami in northern Japan in March, the power industry in Japan has taken huge hits as the levels of available electricity has plummeted in Tokyo, the country's largest city.

The disasters have critically disabled the country's nuclear power plants, many of which have been taken off line for inspection or repair. That leaves a critical power shortage in the northern and eastern parts of the country, where the government has both requested and mandated power-saving measures that have already gone into effect all over. Even the relatively unaffected areas of southern and western Japan are helping by conserving.

The official word for this special electricity cutback is setsuden, which means saving power. This is not just regular conservation, however; this is a country pitching in to help each other recover from the recent trials and tribulations of life.

The Japanese government has mandated that companies reduce their overall energy consumption by at least 10 percent.

Even in the warm summer months, this means that in most offices, the thermostat is set at 28 degrees Celsius, or 82 degrees Fahrenheit. Air conditioning uses a massive amount of electricity, and it is a concrete area in which companies can save.

In past summers, to mildly conserve energy, companies instituted the concept of "Cool Biz," meaning that employees of private companies and government offices can dress down, forgoing the normal attire of shirts, ties and jackets for plain, short-sleeved shirts, thus making everyone comfortable in the higher office temperatures.

This summer, the government has instituted "Super Cool Biz," and it encouraged even higher office temps along with suggesting polo shirts and sandals, going so far as to allow printed Hawaiian shirts as proper office attire. This is quite a change from the normal, buttoned-up black suits of normal Japanese businessmen. In addition, many retail outlets are reducing the lighting in their stores and even convenience stores are reducing the number of refrigerated cases for drinks. All over the city, buildings with more than one elevator are turning off one car in order to encourage energy savings. Signs proclaiming the health benefits of taking the stairs have cropped up everywhere.

In addition to saving energy at the office, the Japanese people are going out of their way to conserve energy at home. In a country where most women run a load of laundry every day, people have changed their washing habits to allow for fuller loads when they launder. In addition to turning up their air conditioning at home, citizens are using remote controls less often, unplugging unused appliances and turning off unnecessary lights.

One of the biggest concessions the Japanese people have made at home is in the bathroom, however. Toilets have become luxury items in recent years, performing a myriad of washing functions in addition to having heated seats. But now people are making the ultimate sacrifice of turning off or unplugging these extraneous functions, all in the name of saving energy.

Japan is a nation made up of stoic, community-minded people. They go about their daily lives and do all of these energy saving measures for the good of the country as a whole. Their attitude and fortitude is to be admired. Far beyond the current crisis, the extreme green practices of Japan could be emulated by other developed nations.

Aimee Weinstein is an American freelance writer who lives in Japan.


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